Detox Diet

No evidence supports that harmful chemicals accumulate in the body (in fact, the liver and kidneys are pretty good at getting rid of bodily toxins). And even if toxins did accumulate in the body, there’s no reason to believe that these detox diets would get rid of them. Toxicologists A. Jay Gandolfi, an associate dean for research in the college of pharmacy at the University of Arizona, and Linda Birnbaum, director of the experimental toxicology division of the Environmental Protection Agency made the following points in a LA Times article: 1. igh volumes of liquid consumption could theoretically help remove water-soluble chemicals like arsenic, but not fat-soluble chemicals (which make up most pollutants) 2. fiber consumption may help eliminate toxic chemicals that accumulate in the liver, but not chemicals that are located in other parts of the gastrointestinal system 3. raw vegetables have no special detoxifying properties other than that their high fiber content can furthe r help bulk up stools 4. most chemicals of concern are fat-soluble and so are stored in fat. The best way to get rid of these potential toxins is not through a detox diet, but through weight loss.Slender people get rid of toxins more quickly than overweight and obese individuals. The decreased bloating is likely from eating less food; the clearer skin from increased hydration; and the decreased headaches exercise and relaxation components of the program, and psychological factors. – placebo effect Some people report feeling more focused and energetic during and after detox diets. placebo There’s simply no scientific evidence to suggest that our bodies need help to get rid of waste products if we are healthy and there’s little proof to support the claims that detox diets work.Muscular System: Muscle MetabolismQuite rightly, most nutritionists, dietitians and doctors believe that our bodies are completely capable of excreting waste without the aid of ‘detoxi ng’ – that’s what our liver, lungs, kidneys and skin are designed to do, after all. Most experts also say that strict detox diets followed in the long term, can lead to nutrient deficiencies and health problems associated with this. â€Å"It may alleviate your guilt but it is actually doing more harm than good. † McGrice. Health Kick nutrition and dieteticsHowever, studies have shown that fasting and extremely low calorie intake — common elements of detox diets — cause a slowdown of metabolism and an increase in weight after the dieter returns to normal eating. Fasting to detoxify and lose weight is not necessary, says Frank Sacks, MD, a leading epidemiologist at the Harvard School of Public Health. â€Å"There is no basis in human biology that indicates we need fasting or any other detox formula to detoxify the body because we have our own internal organs and immune system that take care of excreting toxins,† Sacks says. â€Å"Your body is designed to remove toxins efficiently with organs such as the kidneys, liver, and colon. You don’t need detox diets, pills, or potions to help your body do its job,† Sacks says. Experts agree there is no credible science to substantiate claims that detox diets work or the need for detoxification, lymphatic draining, and frequent bowel cleansing. There are no studies available to document the benefits; instead, most claims are based on testimonials. Include skin British Dietetic Association, â€Å"  Detox diets are marketing myths rather than nutritional reality. Dr John Emsley said: â€Å"There is no scientific reason for people to waste time and money on so-called detox regimes, fancy diets, or expensive remedies, none of which can compare to the detox system that is already inbuilt into our natural system. † â€Å"The concept of ‘detox’ is a marketing myth rather than a physiological entity,† Dr. Catherine Collins, Chief Dietician at St George’s Hospital Medical School, London, http://www. acefitness. org/blog/2239/do-detox-diets-work http://maddashpublishing. wordpress. com/2012/03/28/detox-diets-do-toxins-hate-purified-vegetables/ http://www. etterhealth. vic. gov. au/bhcv2/bhcarticles. nsf/pages/Placebo_effect http://socialanxietydisorder. about. com/od/glossary/g/doubleblind. htm non scienticfic evidence- http://health. ninemsn. com. au/whatsgoodforyou/factsheets/826277/does-detox-work http://www. bbc. co. uk/sn/humanbody/truthaboutfood/young/detox. shtml http://www. choice. com. au/reviews-and-tests/food-and-health/diet-and-exercise/nutrition/do-diet-detox-products-work. aspx the placebo effect A placebo is any medical treatment that is inactive.A patient can be given this ‘dummy’ treatment such as a pill, surgery or form of exercise, and begin to feel better. They begin to feel cured although the medication really did nothing for them. The placebo effect is triggered by the person's belief in the treatment and their expectation of feeling better. Around one third of people who take placebos will experience an end to their symptoms. In the case of a detox diet, the individual may feel better because they believe they are doing something beneficial for their body. They feel like they have more energy and focus, but it is only a belief.Little do they know, they are causing nutrient deficiencies to the body. Double blind experiment A double blind experiment is where neither the researcher nor the participant know which treatment each participant is receiving. For example half of a group to be tested is given a placebo, and the other half are given the real medication. The purpose of this experiment is to eliminate bias from both parties. A double blind detox diet has never been carried out, but it would be very valuable in proving whether these diets truly work. Anecdotal evidence

Native American Art Maria Martinez Essay

Art is defined as â€Å"one such as a painter, sculptor or writer who is able by virtue of imagination and talent or skill to create works of aesthetic value,† Answers. com, thus we define the works of the iconic pottery artist Maria Martinez with her worldly known gift of shaping earth residue to fine ceramic work. Nearing the end of 18th Century, using of plant pigments and powdered mineral residue became a preference method of painting and slowly caused the extinction of glazed pottery , therefore they needed a savior for their over a thousand legendary heritage of pottery was getting to extinction. It was only timely that the birth of the famous Maria Martinez was on this time and the love of pottery as an art was in her blood. Her skill advanced with each pot, and her art began to cause quite a stir among collectors and developed into a business for the black ware pottery. In addition, Maria began experimenting her new models and methods to produce new shapes and decorations. The Life of Maria Martinez It was in the between the year 1881- 1887 that a woman by the name of Reyes Pena and her husband a farmer, carpenter and cowboy Thomas Montanya in a village in San lldefonso, New Mexico, a small community of humble dwellings of the eastern bank of the Rio Grande gave birth to a beautiful girl by the name of Maria Antonia Montanya or famously called by her mother in her Tewa tongue, â€Å"Po-Ve-Ka† meaning â€Å"Pond Lily†. She was the second born of five siblings all girls. Maria Antonia Montanya who was later to be called Maria Martinez grew up watching her mother’s sister Nicolasa Pena roll balls of clay in her moisten hand to make a tall cylinder which she would put in a contour then leveling the finished product with a smooth stone to give it a smooth finishing . She would then dry it and paint it with a variety of clay slips then fire it in a wood fire. By now young Maria would make small crooked bowls and pots on her own. After her education Maria Martinez came back home and perfected her pottery specializing in jars called ollas. In 1904 a young lady of 17 years or so, she fell in love and married an art lover as herself, Julian Pocano Martinez a member of the same village who painted as she crafted pots, and later that evening boarded a train to a world fair in St. Louis, Missouri where they were to demonstrate their arts , Julian showing his custom dancing prowess with other village men while Maria shaped, fired and colored her ceramics. Later they opted on settling in their home village for good. They had same projects sometimes like the excavation headed by Dr. Edgar Lee Hewett and later their work was viewed at the museum. They had four sons and a daughter who died an infant. Maria Martinez continued with pottery even after the death of her husband due to alcoholism. But she respected his memories and used to sign her work with all her names and many are seen with the name of her husband. Her works turned a poor, remote village into a craft center. Education & Awards In between pottery with her aunt and 1896 Maria went to a government grammar school where she received academic education then later joined St. Catharine’s Indian School in Santa Fe, New Mexico. In 1912 Maria discovered her black-on-black technique but it was until 1919 that she and her husband went brave on decorating their wares with the shiny, glossy black look. By 1921 she had perfected the art and it was known widely and admired by many and taught her villagers that’s why by 1925 most of the villagers were molding the same technique. The Museum of Mexico collected much of the pieces for display and by 1930s Maria was financially independent due to the wide show of her work. The year 1934 awards started streaming in Maria’s life, in this year she was the first woman to get a bronze medal for Indian achievement by the Indian fire Council, the University of Colorado and the University of New Mexico were among the four universities that awarded Maria Martinez honorary doctorate degrees. In 1954 the American institute of Architects awarded her the years Craftsmanship Medallion and the French bestowed to her the French Academiques for her contribution to art. As if it wasn’t enough, in1969 she got the Minnesota Museum of Art’s Symbol of Man Award and in 1974 The New Mexico Arts Commission’s First Annual Governor’s Award. Description of Black-on-black Pottery One of the greatest achievements of Maria and Julia Martinez was the invention of the Black-on-black technique in pottery. For many generations, San lldefonso and the neighboring Pueblos made plain black pottery as their main traditional practice but in 1919 this was to change, for Maria and her husband discovered the use of decorations in the glossy black and matte black surfaces. In 1921, the Martinez introduced the skill to their people who were enthusiastic of the change and had fun making this new type of ceramics. They then started selling them and within no time they had attracted the attention of the world on their art. By 1920 it was only natural for the museum of Mexico to collect and display the pieces of the ceramic in their exhibitions, and with this move the town of San lldefonso was a tourist stop and the Native Americans had a model. The rim of the jar ‘olla’ is usually slightly flattened and has an angle at the shoulder which is marked. The rims of the jar created by the Martinez have decorations of continuous paneled bands above the angle of the shoulder. The pots have a smooth, shiny surface which reflects light. The ceramics are decorated using a lighter black band which winds around it. These decorations are manipulated as they appear as scratches on the pots surface. A serpent which has horns and wide eyes wraps the pot and crawls inside the thick light band as part of the decorations . The body movement of the snake appears to be alive which signifies the Pueblo community appreciation of nature and life. The various decorations, gives the final products a unique look and personifies the object. Importance of the Black-on-black technique When the Pueblo people had nearly given up on their ancestral gift of pottery to help them in any way, Maria Martinez gave hope to them when she crafted with affection and feelings and the by product was a piece that was admired by the whole world, which brought change socially and economically to them. Their heritage was restored and they all went back into pottery and out of the village came many more world recognized potters. The world attention turned the lldefenso town into a tourism center thus providing vocation to its people and it was no longer known as a poor village but a village with resources. The new technique appreciated the heritage of the Pueblos. More so, it brought different cultures from all over the world together to appreciate Mother Nature in giving the Pueblos a nice earth where they harvested the soil and for their artistic gift. Artistic Themes Presented In Pottery by Maria Martinez Daily Life In the early years of 1800 pueblo community was undergoing changes in both cultural and traditional practices. Among the changes was the introduction of the cheap Spanish tin wares and Anglo enamelware that were taking the place of their handmade ceramics, the water jars and cooking pots, which were now being sold for a few cents to the tourist who came to their village. That was when Maria Martinez revived the art of pottery making among her people, reconnecting them to their ancestral way of life as they are known for their famous pottery that goes with their words according to Susan Peterson, â€Å"†¦they are their earth and their earth is them you cannot speak of one and forget the other. † (13) Historic Edgar Lee Hewett who knew of Maria Martinez slickness and thinning of her pottery, invited her to help in the excavation of old broken pieces of ancient pottery that were discovered in Puebloan sited on the Pajarito Plateau above San llidefenso . She got interested with the proposal to refurbish the old ceramic that were later displayed in the museum of New Mexico for the world to view the handiwork. Political Within a period of time the work of Maria Martinez was recognized by head of states for several generation and got the privilege to be invited to the white house by: Herbert Hoover, Franklin D. Roosevelt, Dwight Eisenhower and Lyndon B. Johnson. She didn’t pass the recognition of an avid collector of her work John D. Rockefeller, Jr. , who requested her to lay a cornerstone for the Rockefeller Center in New York City. Spiritual Baring the fact that Maria was the most famous of all potters in Pueblo and one of the greatest potters in the world , in her mind she saw herself as just one of the traditional women of San lldefonso who made good pottery. And was quoted by Richard Spivey in His book Maria saying: â€Å"My Mother Earth gave me this luck. So I’m not going to keep it. I take care of our people. † Her belief was seen and proved by the fact that she taught all she could the art of pottery that has been carried with her great and great-great grand children. Process Used To make the Black-on-Black Jar, Creating the black-on-black pottery is a tedious work that requires a lot of skill and patience. According to Susan Peterson of The Living Tradition of Maria Martinez pp164 -174 there are six important steps to be followed. Finding and collecting the clay, which is done in the month of October every year when it is dry and stored in an old weathered adobe structure, where the temperature is constant. The clay is brought into the house, a cloth is laid upon the table, hold a mound of gray pink sand with a hole size of your fist at the center fill it with blue sand of the same amount. Make another hole inside the blue sand but of smaller size now then fill the hole with water. Knead the substance together. Pick within the cloth then wash cover with a towel to prevent the clay from loosing its moisture for it will be there for a day or two. The supporting mold â€Å"a fired clay shape the origin of a new formation† also known as pukis builds the pot base pancake looking kind of base. Squeeze the clay together using your fingers shaping a wall up about an inch high from the pancake base. Make it thick and even by smoothing out the walls by making cross-crossing motions using a gourd rib. To increase the pots height coil long tubes of clay on top of the clay wall then smooth it out using the gourd. To patch air holes put extra clay seal away using the gourd rib. Scrap, sand and polish with stones after the pot is dry, this is the longest step in the whole process. The stones are to be applied to the side of the pot consistently, horizontally, with a rhythimic motion. By rubbing the stone parallel to the pot’s side produces a glossy, polished balanced look. Finally burnish then fire the pottery. After decorating, the pot is finished. Visual Elements in Maria Martinez Pottery Shape – The pot has a shoulder, top, body and a pancake shaped base. â€Å"†¦ The rim of an Olla jar is slightly flattened and has an angle at the shoulder. † (Bunzel 44) Lines – they are also evident in Maria’s pottery like the band under the neck of the pot with the slithering snake nearly biting its tail. â€Å"†¦the band wraps directly below the neck of the pot. † (Bunzel 44) Texture – The pots are known of their glossy, smooth even tone that even reflects light. A stone is used for smoothing the texture of the pot. â€Å"†¦by rubbing the stone parallel to the side of the pot produces a smooth, even look to the pot. † (Bunzel 44) Color – The final process in pottery is decorating the pot by giving it hue and color. The black-on-black technique was loved because it did not only have the deep black color but defined with a light black band. Value –The revival of the ancestral art and innovation of the black-on-black technique added value to the pottery work, thus they are presently sold for several thousand dollars a piece. â€Å":†¦ Since her death her art and that of her family has gotten more collectible and difficult to get. † Sublette J Mark. Principles of Design in Maria Martinez Pottery The principles of design are basically the recipe for a good work of art. The principles combine the elements of artistic placement of the art to produce a good design. For example center of interest, harmony, balance, directional movement, rhythm. Center of interest – The serpent below the neck of the jar attracts your attention the moment you see the pot. The horned big eyed serpent slithers and coils through from side to side nearly biting its tail. The pot is extra soft and glossy due to the technique of black-on-black. Harmony – Maria harmonized her work by putting even thickness in walls and exceptional symmetry. She was known for her skill in polishing and getting a fiery shiny surface on the pot. Her decorative designs worked in harmony with the surfaces and shapes; she rarely repeated her designs except for the special avanyu which was a mythical water serpent. Balance – In making the famous Olla jar the fast and must step was making a pancake like base to stabilize and create balance of the pot. So balance was fundamental for the success of the famous jar. Directional Movement – The decoration of the serpent body slithering round the pot seems alive and gives unique movement from the head of the serpent to the tail back to the head and not getting out of the band which has now taken place for the serpent’s path.

MGM600-0803B-02 Applied Managerial Decision-Making - Phase 4 Essay

MGM600-0803B-02 Applied Managerial Decision-Making - Phase 4 Individual Project - Essay Example Thus: This type of relationship between the two variables exists when both of them move in the same direction, i.e. either both of them move upward or downward. If we consider two variables X and Y, they are positively or directly correlated if the have values as given under in two cases and when these values are plotted on a graph, the graph will rise from left to right. This type of relationship exists between the two variables when both of them move in the opposite directions i.e. one variable moves upwards while the other moves downwards. If two variables are negatively correlated then they will have the values as given under and if these values are plotted on a graph, the graph will fall from left to right. Correlation between the two variables is said to be perfectly positive if the coefficient of correlation is calculated as +1 and perfectly negative if the coefficient of correlation is calculated as -1. Forecasting is a critical job for the managers around the world and correlation is a statistical tool that can considerably help the managers at Widge Corp to arrive at decisive conclusions, so far as the marketing of their soft drinks in public schools is concerned. 1. According to the article ‘Closing the Digital Divide: Internet Subsidies in Public Schools by Goolsbee and Guryan, there definitely exists a positive correlation between the two variables ‘Number of school lunch eligible students in the school’ and ‘Amount of federal and state funding for the school for education related programs’ (2003) . Thus it will be positively beneficial for the managers at Widge Corp to focus their marketing activities on the schools where the number of ‘School lunch eligible students’ is

Contemporary business leaders Essay Example | Topics and Well Written Essays - 1250 words

Contemporary business leaders - Essay Example rectors and well as the National Football Foundation, and in 2014, he was made a public declaration that he was gay, making him the first chief executive of a Fortune 500 company to make such as a declaration. After Tim Cook Graduated from the Auburn University, he worked for twelve years in IBM personal computer business and eventually served as the director in charge of North American Fulfilment. He went on to serve as the Chief Operations Officer in charge of the computer reseller section on Intelligent Electronic and then became the president for Corporate Materials at Compaq for a short period. Cook joined Apple in 1998 after he met the then CEO, Steve Jobs for the first time with his first assignment being to become the Senior Vice President, where Cook stated that the management approach he preferred could be compared the dairy business, where if the product goes past its date for freshness, then there is a problem. In his role as the Senior Vice President, he closed factories as well as warehouses, and replaced them with contact manufacturers, which resulted in a significant reduction in the inventory of the company from several months to a few days (Jose, 2014). After forecasting its significance, his group made investments in long-term deals including prior investments in flash memory from 2005, and this guaranteed a steady supply of a critical component of various Apple products including the iPhone, iPad and iPod nano. The actions that were taken by Cook at Apple were considered to have reduced the costs of production and together with the design of market savvy of the company, were a source of great profitability. At the beginning of 2007, Cook was appointed as the Chief Operations Officer and went on to serve as the CEO in 2009, in an acting capacity when Steve Jobs had taken a leave of absence so that he could manage his failing health. At the beginning of 2011, the Board of Directors of the company approved the third medical leave of absence for

Equal employment opportunity laws affecting Essay

Equal employment opportunity laws affecting - Essay Example ights of the workers in any firm in order to ensure that there is a conducive working environment and for that, every person is entitled to equal employment (Lorna, 1968). Many people are denied the chance of getting a job due to various issues like race, gender, religion, age difference, women pregnancies, and also the national origin. As a result, the civil rights acts comes in to help workers from being discriminated. So the employers in this case are supposed to treat all the job applicants and also the working employees the same and not discriminate them with regard to their differences like, race, religion e.t.c. (Kateri, 2007). All employees are entitled to their right pay. For example in US, the fair labor standards act established a minimum wage for the worker. For instance, in July 2010, the minimum wage for all the employees as well as the job seekers was $6.55. All the employers in this case abided to this new law hence you find that all male and female employees are given the right pay due for their input. (Kateri, 2007). This is another law which applies to all people with disabilities in America. You find that many people are discriminated due to their disabilities irrespective of their many credentials in many fields. ADA ensures that any employer or any potential employer cannot discriminate any citizen from getting a job, promotion any good pay on the basis of their disabilities. So, this ensures that all job seekers and the employees have equal employment opportunities. (Kateri, 2007). This law Act ensures that in any employment opportunity, a job seeker cannot be denied a chance due to age differences. This Act tries to prohibit the potential employers from discriminating the job applicants on the basis of their age differences. Pregnancy discrimination Act also prohibits any potential employer from discriminating pregnant women from getting jobs. It ensures that everybody has the right to any job (Lorna, 1968). Equal employment opportunity

The Theoretical Underpinnings Pertaining To Self-Harm Research Paper

The Theoretical Underpinnings Pertaining To Self-Harm - Research Paper Example This research will begin with the definition of self-harm as acts committed deliberately with the purpose of inflicting injury or damage to one’s self. D’Onofrio argued that despite the fact that 1 out of 100 Americans inflict harm on themselves as a way to cope with stress, the subject remains taboo and is perceived by others as deviant behavior. This is proven by the social stigma instigated by medical professionals and lay people alike. In medical terms, self-inflicted violence or self-mutilation is characterized by committing harm to one’s self to the extent of causing considerable tissue damage or visible marks which persist for days. The following paragraphs discuss the theoretical underpinnings pertaining to self-harm: Self-harm is different from acts which are considered suicidal, ritualistic, sexual, or ornamental. Individuals who perform self-harm usually get treated by physicians and mental health professionals. However, treatments provided to these in dividuals apparently does more harm than good due to social stigma and the lack of self-harm information available to medical and mental health practitioners. For clarification on the concept of self-harm, Gratz and Chapman provided the following characteristics: (1) self-harm is done on purpose without intent of killing one’s self; (2) physical injury inflicted is instantaneous; (3) self-harm is perceived as a type of coping mechanism; (4) self-harm may be committed by anyone regardless of gender, race, ethnicity, or social class; (5) self-harm is committed by individuals with psychiatric disorders, as well as high school and college students; and (6) incidents of self-harm become less as people get older. Gratz and Chapman devised a checklist for gauging risk factors of self-harm. The checklist is divided into three categories: (1) impulsivity; (2) neuroticism or negative emotions; and (3) childhood experiences. Impulsiveness covers gratification, thrill-seeking, and need f or stimulation. Meanwhile, neuroticism and negative emotions cover depression, anger, sadness, and stress. Finally, childhood experiences consist of questions regarding mistreatment, parental relationship, emotional support, and punishment. There are eight common misconceptions about self-harm. First, people think that self-harm is synonymous with suicide. However, the intent of the act is what differentiates self-harm from suicide.

Music in People's Life Essay Example | Topics and Well Written Essays - 1250 words

Music in People's Life - Essay Example VTI Ltd is generally into business that focuses on the active followers of music who normally make purchases of music records. Ironically, the fact that a person is an active follower of music does not guarantee that the person will be dogmatised to whatever a music company presents it with (Armenakis, Harris, & Mossholder, 2003). Mostly, these music consumers want dynamism and diversity in the way their businesses deal with it. It is for this reason that the all new form of music record trading, which is the online sale of music has become embraced by most lovers of music. There is no denying the fact that online sales make access to music easier and less expensive. There is also a lot of fun when it comes to how interactive and interesting the act of making purchases online can be. Due to this situation, a lot more consumers of music would be more comfortable doing business with companies that guarantee them these variables of services. The need for change at VTI Ltd. Change is not something that a lot of people embrace easily in organizational management and set up. This is because in most cases, people feel very comfortable with the systems they have been associated with and with feel that trying their hands on new ideas, programmes and systems would bring about an entire change in the organisational culture, which would in turn affect the way business is conducted within the organisation (Osborne & Brown, 2005). But as much as it is true that changes in key policies, programmes and systems could lead to changes in organisational culture, it is also true to argue that changes are generally needed when there is the need for a pragmatic reformation aimed at growth and development (Grundy, 1993). In the current case of VTI Ltd, the only justification for change is that revenues are falling and the company has not made any profits in the past four years. Clearly, any organisation that becomes plagued with such a situation must first look out for a course of cha nge to ensure that wrongs are corrected and the direction and focus of the organisation is placed in line with demand trend on the market (Hirschhorn, 2000). There is also the need for change because customers have changed their consumer behaviour towards the company. Yet again, O’Toole (2005) notes that when consumer behaviour changes towards an organisation, its revenues may either go up or down. But in this case, revenues are going down. Causes of change at VTI Ltd. There could be two major paradigms of causes of change for VTI Ltd, which are internal and external. Largely though, it can be said that the internal changes are quiet dependent on the external changes. This is said because it is realised from the case that the major cause of change is changes in consumer behaviour, which is quite an external phenomenon (Batt, 2002). There is also an external cause of competition, whereby the company is seen not to be proactively surviving the competition it is reaching from ke y competitors. In a situation where there is lack of competition, revenues will fall because competitors win over the available customers of a company (Baum & Rowley, 2005). Even more, changes in business orientation, which is also an external factor, could be counted as being responsible for the change. By this, reference is being made to how the music sales industry has adopted itself to a more technology based way of doing business, where electronic commerce has become the order of the day. Generally, these external factors have led up to internal causes such as organisational conflicts and struggle, which is seen between management and employees, and lack of employee satisfaction, arising from

Target market Essay Example for Free

Target market Essay Fitness United is a large fitness facility, in its early stages of operation. We started this fitness facility to help our members save money. While getting fit, staying in the shape they all ready are, or just starting something new. Our gyms will reduce the expenses that the average household spends on staying fit, by offering low prices and making sure that you stay on track; without there being a loss for equipment. When you stay fit and in shape you improve productivity, you feel better about yourself, and you know that you are doing all that you can to make your life better. Our target markets are demographic, psychographic, and behaviour segments. We felt that Demographic segmentation will allow us to reach everyone and anyone in our community. Our gym will have an age restriction, unfortunately youll need to be over 17 years of age to come into the gym. We will be trying to reach out to the younger people in our community and be able to accommodate their children with day care, this way gym goers will be able to workout and stay healthy knowing that their children are safe and being watched over. Beginning to plan for the future, Fitness United will allow you stay fit and healthy and be able to plan for what ever you want to do. By staying fit and healthy you can plan for that dream vacation hiking mountains in the mayan, or where ever your heart desiers. We will have the latest products and resources that our members will be able to work with to achieve their goals. The newest equipment that allows our members to get fit faster and work different muscle groups each time they attend the gym. Our trainers will help you with meal plans to make sure you get the best out of your work outs and help repair your body after workouts. Our trainers are trained to help members stay on track, with monthly weigh ins and meal plans; this is all part of the membership cost. Psychographic segmentation will let us reach out to people and make their dreams come true, with the right marketing and the right advertising we can touch on what they will be able to achieve with purchasing our membership. Not just a great body or a low fat percentage, but a new you. A new you that you can be proud of and challenge the ones around you to become the same. The power of self confidence is a key with psychographic segmentation and fitness unlimited. Behaviors segmentation will allow us to target the people to seek to fulfill their goals. We will make sure that our staff will walk with our clients step by step to achieve these goals. Knowledge is key they say, we have the best trainers and staff that will sit with our clients and make sure that they are educated about what they are doing in the gym, and be able to answer any questions clients may have. We know that there will be cheaper and flashier gyms in the community, but none will be have the expertise and equipment that we will have. We will drive sales and beat the competition by advertising everything, and I mean everything that you get without membership. No gyms will be able to offer the same as we can. From trained and certified child minding, to trained and certified trainers we will have all the tools to go above and beyond all the other gyms in our demographic.

Indias Role in the Climate Change Summit Essay Example for Free

Indias Role in the Climate Change Summit Essay The worlds nation today adopted a package dubbed the cancun Agreements buildings blocks for a future legal treaty to address climate change amid concerns that commitments to avert acceptable level of global warming remain missing. Negotiators from 194 countries agreed on a set of decision that the un climate secretariat said would set all governments â€Å"more firmly on the path towards the low emissions future† and provide support to developing countries on their action on climate change. India played a key role at the climate change summit , proposing a new mechanism to allow international scrutiny of all countries’ including India’ s action to crub emission of greenhouse gases. The invironment minister Jairam Ramesh also signalled that India would eventually consider legally –binding crubs on emission, a shift from its long standing position. Some environmental grouos have criticised these moves by India. But climate change analysts have said India’s proposal for serutiny of the climate climate change exchange actions reflect an acceptance of the principal of transparency. ‘’ And (Rmesh’s) assertions on legaklly binding actions is an indicator that India is willing to shift from the position of doing nothing to joining the global community in fiting climate change ,†an analyst in Cancun said. ‘’This does not mean India will accept legally – bending cuts next year,’’ he said . The Cancun documents of ficially recognise emissions curbs targets set by industrialised and developing countries and once every year by the developing countries. But the target of cutting global emissions by 50 % by the year 2050- part of the draft circulated yesterday – has been replaced by text calling for ‘’ subsantial’’ reductions in blobal emissions by 2050 . The Cancun decision pledge US$30 billion in fast start finance from the industrialised countries to support climate action in developing countries. The goal is to raise this to US$ 100 billion by 2020. Thew agreements also  recognise the need of countries to work towards the keeping the rise in the aversge global temperature below 2 degree c. ‘’ Cancun has done its job ,’’ said chistiana Figueres, head of the UN climate change secretariat after the agreement was adopted today. ‘’ lt is not what is required but it is the essential foundation on which to build greater collective ambition Figueres said. But several environmental group including Indias centre for science and Environment have pointed out thst the emission reduction pledge made by all countries so far are way below the whst is required to keep the rise in the average temperature.

Reactions of Copper and Percent Yield

Reactions of Copper and Percent Yield Purpose-The purpose of this experiment is to examine the chemistry of copper and with the concept of percent yield. /2 Procedure- CHEM16882, Applied Chemistry1 Laboratory Manual Experiment no.6 posted on slate/Sheridan college, Brampton (accessed on 20.feb.2017) (1). /2 Observations Create your own data table for quantitative data. The table must include all the measurements you recorded in the laboratory; it must have a table number and title. Answer- Table for quantitative data measured while conducting the experiment. Compound Mass(+ /- 0.0001g) Initial weight of copper 0.5189g Final weight of copper 0.5651g Weight of 250 ml empty beaker 117.29g Evaporating dish 56.2529g Final weight of copper + evaporating dish 56.8180g /4 In table format record qualitative observations for each of the five reactions. All observations must be written in complete sentences. The table(s) must have a table number and title. Answer-Table 1. Reaction 1. Cu + Physical state The physical state of copper is solid. The physical state of Nitric acid is liquid. Copper2 nitrate is liquid in nature. Nitrogen dioxide is a gas. Water i.e. dihydrogen monoxide O ) is a Liquid. Color The color of copper is brown Nitric acid is clear. Copper 2 nitrate is in Blue green color. Nitrogen dioxide is in brownish shade Dihydrogen monoxide is Clear. ADDITIONAL OBSERVATION-Heat is generated during this experiment. Table 2. Reaction 2. Cu Physical state The physical state of copper nitrate is Liquid. The physical state of sodium hydroxide is Liquid. Copper hydroxide is Solid in nature. Sodium nitrate is in Liquid form. Color It is in Blue green color. It is Clear. It is Black in color. It is in Dark blue color. ADDITIONAL OBSERVATION-Blue precipitates are formed when NaOH is added. Table 3. Reaction3. Cu Physical state The physical state of copper hydroxide is Solid. Copper hydroxide is Solid. The physical state of dihydrogen monoxide is Solid. Color It is Dark blue in color. It is in Black color. Table 4. Reaction 4. CuO + Physical state The physical state of copper hydroxide is solid. Sulphur acid is in Liquid form. Copper hydroxide is liquid. The physical state of dihydrogen monoxide is Solid. Color It is in Blackish tone. It is Colorless. It is Light blue in color. Table 5. Reaction 5. Cu Physical state The physical state of copper sulphate is Liquid. Zinc is a Solid. Zinc sulphate is solid in nature. Copper is in Solid form. Color It is Black in color. It is Silver in color. It is Colorless. It is Reddish/brown in color. ADDITIONAL OBSERVATION-Heat is generated during this reaction. Write balanced chemical equations for each of the five reactions. Identify and name the product(s) for each reaction. State whether the product is a solid, liquid or gas. Answer-Reaction 1 Reaction 2 Reaction 3 Reaction 4 Reaction 5 /5 For each of the five reactions, identify the type(s) of reaction each is. Your choices are: decomposition reaction, oxidation-reduction reaction, acid-base reaction, combustion reaction, single displacement reaction, double displacement reaction and synthesis reaction. Answer- Reaction 1. It is a decomposition reaction. Reaction 2. It is a double displacement reaction. Reaction 3. It is single displacement reaction. Reaction 4. It is Acid Base Reaction. Reaction 5. It is a Redox Reaction i.e. oxidation reduction reaction because zinc loses 2 of its electrons and copper gains 2 electrons. /3 Calculations All calculations must show the equation used (typed with equation editor), units must be present with all numbers and the final answer must be recorded with the correct number of significant figures. 1. Calculate the % yield of Cu at the end of the five reaction steps. (This could also be referred to as the % recovery of Cu.) Show ALL calculations. Answer- Actual mass of copper=0.5189g Final mass of copper obtained= Mass of evaporating dish and copper (g) Mass of empty flat evaporating dish(g) =56.8180g-56.2529g=0.5651g=0.56g Percentage yield %= = /3 2. For Reaction 1 between Cu and HNO3, calculate the theoretical yield of Cu(NO3)2 in grams. Answer- Reaction 1. Molecular mass of Cu =63.546g/mol Molecular mass of HN=63.01284g/mol Molecular mass of =187.554g/mol Mole of Cu = Theoretical yield of = /3 3. For Reaction 1 between Cu and HNO3, confirm that HNO3 was present in excess. (Show a calculation to support your answer) Answer- Reaction 1. Molecular mass of Cu =63.546g/mol Molecular mass of HN=63.01284g/mol Molecular mass of =187.554g/mol Mole of Cu = Theoretical yield of = /2 4. For Reaction 2, calculate how many moles of NaOH you added. Answer- Reaction 2 Molecular mass of =187.54g/mol Mole of NaOH=1.4g /2 Questions What compound was being removed in the procedural step where 150 mL of hot R.O. water was added to the solid CuO precipitate? Do you think that all of this compound was removed by this washing? How could this error affect your percent yield? How could this error be minimized? Answer-Hydroxide atoms was being removed in the step of procedure where 150 ml hot water was added to CuO solid precipitate. No, I dont think so that all of compound was taken off by washing it. Some particles were added by human error, which resulted in increased amount of the product which affected the final result i.e. percent yield of copper. The chances of error can be reduced by various methods. One such method is by making some changes in procedure i.e. washing of precipitates entirely until the particles are removed thoroughly or by increasing dissolution process. /6 2. List two errors that could increase your % yield and two errors that could decrease % yield. Describe one of each type in details. Answer Two errors that may occur during conducting the experiment which could increase the % yield of copper are as follows-: By human error, i.e. while washing method some of the water cannot be removed from NaNO3 particles from copper hydroxide particles which will result in increased mass of final product. In the final result we got more mass than the actual mass because zinc does not fully react with CuSO4. Some particles still remain inside with the copper. Two errors that may occur during the experiment which could decrease %yield are as follows-: Some particles remain left inside the beaker while transferring from one to another which reduced the weight resulted in %yield. Some particles get transferred into the beaker with water and there was loss in the weight which affected the result and we get more mass than actual mass value. /8 Conclusion(s) /3 To sum up, the final mass of copper which is obtained after performing the experiment was greater than the initial copper mass. Reference(s) 1.https://slate.sheridancollege.ca/d2l/le/content/348286/viewContent/5357151/View (accessed on 20.feb.2017) 2. AC1 Experiment 6/Template_Copper Percent Yield, Ques 2. /2 Teacher Evaluation (Students leave this part blank) Overall organization of lab report: formatting of chemical and mathematical equations; clarity of answers; spelling and grammar; attention to details; completed cover sheet; use of headers and footers. Laboratory performance: punctuality; time management; team work; attention to safety; use of personal protection equipment; using appropriate lab techniques; preparation of lab data book in advance of the lab; cleanup of lab work area. /5 Total laboratory grade: /55 Professors suggestions for improvement:

My Philosophy of Teaching Essay -- Philosophy of Education Teachers Es

My Philosophy of Teaching I didn’t grow up wanting to be a teacher. I went to college after high school and studied Journalism, International Studies, and Psychology. Teaching was not a career I ever thought about pursuing. Then, I had the opportunity to spend time in the classroom and the teacher pointed out to me that I was a natural. I have had extensive experience volunteering with young people through school and church activities. I coach a high school track team. It is through this involvement and interaction with these young people that it has become clear to me that I need to be a teacher. I have a great rapport with kids and teens. I like them, they like me, and there is a mutual respect. Finally, I know I want to teach! I want to incorporate teaching something positive, something meaningful and helpful into the required curriculum. I want to teach the classics in a non-classic way. I will teach my students to learn about themselves. I want to enable them to realize what they can achieve. I will strive to build character in my classroom. I want my students to learn, interpret, and express! I don’t want to dictate. I don’t want to stand over them and lecture. I want the learning/teaching method to be one of interaction and feedback. I want to constructively correct mistakes without being critical or judgmental. I want to teach my students to teach themselves so they will be able to think for themselves and... My Philosophy of Teaching Essay -- Philosophy of Education Teachers Es My Philosophy of Teaching I didn’t grow up wanting to be a teacher. I went to college after high school and studied Journalism, International Studies, and Psychology. Teaching was not a career I ever thought about pursuing. Then, I had the opportunity to spend time in the classroom and the teacher pointed out to me that I was a natural. I have had extensive experience volunteering with young people through school and church activities. I coach a high school track team. It is through this involvement and interaction with these young people that it has become clear to me that I need to be a teacher. I have a great rapport with kids and teens. I like them, they like me, and there is a mutual respect. Finally, I know I want to teach! I want to incorporate teaching something positive, something meaningful and helpful into the required curriculum. I want to teach the classics in a non-classic way. I will teach my students to learn about themselves. I want to enable them to realize what they can achieve. I will strive to build character in my classroom. I want my students to learn, interpret, and express! I don’t want to dictate. I don’t want to stand over them and lecture. I want the learning/teaching method to be one of interaction and feedback. I want to constructively correct mistakes without being critical or judgmental. I want to teach my students to teach themselves so they will be able to think for themselves and...

UK Institutions Promoting Health of Ethnic Minority Women Essay

This essay intends to give a critical analysis of interagency working to promote the health of ethnic minority women suffering from domestic violence. The essay starts with a definition of health and then briefly looks at varying definitions of public health and how these definitions lend credence to need for interagency working in public health. The essay then looks at the social construct of community and minority communities (BME) in England and Wales, health inequalities and the geographical spread of inequalities across areas of deprivation and the spearhead authorities with a brief discussion on the social determinants of health. This will be followed by a definition of domestic violence and how the concept of culture, especially in minority communities impacts on domestic violence and how domestic violence among ethnic minority women relates to public health. There will be a discussion on two models of health that can be used to formulate interventions which are relevant to th e needs of ethnic minority. The last part of the essay will discuss the role organisations can play to support victims of domestic violence and how the structure and culture of the organisation can influence positive outcomes and enhance better interagency working. Finally, a critical analysis of interagency working will be given suggesting how services can be improved. Public Health Health as defined by the world health organisation is â€Å"a state of complete physical, mental, and social wellbeing and not merely the absence of disease or infirmity (Bury 2005). According to the world health organization, â€Å"health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity† (WHO, 1948). The term publi... .... The Journal of Law, Medicine & Ethics, 30: 144–149. doi: 10.1111/j.1748-720X.2002.tb00381.x Rhonda, P. and Pittman, R. (2009) an introduction to community development USA: Routledge. Blaxter, M. (2004) health, Cambridge: polity press. Department of Health (2004) Tackling health inequalities: the spearhead group of Local Authorities and Primary Care Trusts Bartle, Phile WHAT IS COMMUNITY? A Sociological Perspective web publication available online at http://www.scn.org/cmp/whatcom.htm NIMHE (2003) Inside-Outside: Improving Mental Health Services for Black and Minority Ethnic Communities in England Roger Ottewill and Ann Wall (2004) Item 2 Models of health and health care available online at https://www.ihm.org.uk/documents/Education/mhsc_resource_file/diploma_managing_your_enterprise/Diploma_managing_your_enterprise_models_of_health_and_health_care

Crime is a complex and evolving concept Essay

Crime is a complex and evolving concept. To what extent can it be explored by focussing on social harm? This essay aims to explore and critically evaluate some of the ways ‘crime’, in both its lawful definition and commonly interpreted definition can be broadened, from context-specific behaviours and explore how social harm may be a useful concept in understanding ‘beyond the border’ of crime (Open University, 2010). Social harm is a ‘disciplinary approach organised around the concept of harm’ (Open University, 2010). This approach encompasses ‘physical harms’ inclusive of ‘premature death’ or ‘ serious injury’, ‘financial and economic harm’, ‘emotional and psychological harm’, ‘ sexual harm’ and ‘cultural safety’ (Open University, 2010). The primary ideology of social harm is to show that the standard notion of harm does not fully include the harms that o rganisations cause globally. The social harm concept is trying to understand the harms that occur within society. It examines the harm that occurs in society and also attempts to understand the sorts of behaviours that cause the greatest level of harm. The way that those harms are both perpetrated, how these harms are viewed from different levels of society both locally and globally (Open University, 2010). ‘Crime’ is thought of as destructive or violent personal acts or behaviours such as drug offences, knife crimes and sexual assaults. In western societies, a typical definition of ‘crime’ is ‘doing something forbidden by law’ (home office, 2007). The limitation of this definition is reliance on the knowledge a crime has been or is being committed and being able to obtain substantial enough evidence to hold a person accountable for their actions. ‘Invisible crimes’ such as ‘abuse, slavery and trafficking’ are overlooked as a focus on ‘street crime’ such as the ‘war on drugs’ is spotlighted (Open University, 2010). It is this stereotypical ‘street crime’ that carries the brunt of attention in both a historical criminological perspective and a general public view on criminality (Open University, 2010). When exploring the legal construction of ‘crime’ Paul Tappan (1947 PG 1 00) defined ‘crime’ as, ‘An international act in violation of criminal law (statutory and case law), committed without defence or excuse and penalised by the state as a felony or misdemeanour’ (Open University, 2010). With this ‘argument taken to its logical conclusion’, there are conditions that have to be fulfilled before any act  can be legally defined as a crime (Open University, 2010). The ‘Act must legally be prohibited at the time it is committed’, the ‘mens rea’ and ‘actus reus’ must be present in the mind of the perpetrator and there must be a pre ‘prescribed punishment for the committal of the act’ (Open University, 2010). Criminal law ‘tends to individualise crime’ although as no crime can be given a punishment unless it has already been deemed a crime it shows considerable ambiguities within the construction of crime itself (Open University, 2010). The powerful and elite both ‘define and evade’ the law locally and globally. It can be argued that ‘crime’ is a social construction created by the powerful for the benefit of the powerful and exploring this in relation to social harm highlighted further imbalances within this framework (Open University, 2010). Acts and behaviours may be more damaging and have far wider consequences although these do not fall under the crimin al spotlight. Eco crime is a crucial example in highlighting the imbalances within the notions of criminology. There is ‘Mounting evidence regarding the perils facing earth’s sustainable development and the causes and consequences of environment threatening events’ (Open University, 2010). All forms of pollutants are ‘key cause of death and disease. Air pollution causes around ‘800.00 (1.2% of total) premature deaths (Cohen et al., 2005). Global warming is referred to as a ‘weapon of mass destruction’ by the IPCC (IPCC,. 2007). As the amount of deaths caused by Eco Crimes is growing, the number of environmental laws are ‘expandng’ (Open University, 2010). ‘Collectivly there are more treaties, protocols, directives and statutes that address environmental issues than any other area of law’ (Open University, 2010). This although is still not sufficient for solving the issues that arise with eco-crime, as cross-cultural regulations and laws lead to ‘major problems’ when trying to reduce ‘cultural harm’ and damage to the environment. The large corporate oil company British Petroleum (BP) has been involved in numerous cases of crimes against the environment. According to a newspaper article, published by The Guardian in December 2007, over ‘200,000 gallons of crude oil’ were released into the ‘wilderness’ in Prudhoe Bay, Alaska (Open University, 2010). This although an act of pollution covered by regulation and law never led to any criminal convictions or personal  accountability. BP were only held responsible for their action in a lawsuit filed by Alaskan officials (Open University, 2010). This highlights a large inconstancy with what we perceive Justice for a criminal act, this, in the western notion of crime usually involves individuals taking responsibility for the actions committed and receiving a punishment in the form of a custodial sentence. Further in the article it details the confirmation of plans that BP had finalised to begin mining oil in ‘Tar Sands’ (Open University, 2010). It is described as ‘the greatest climate crime’ by Green Peace as ‘100m tonnes of greenhouse gasses’ will be admitted into the atmosphere annually and it is said to ‘kill off 147,000 sq km of forest’. Bp accepted responsibility and did not deny the enormous carbon footprint that they would be leaving in the environment, they argued the fact that oil is an amenity that is a crucial part of modern day life and ‘new supplies’ are needed to ‘meet increasing demand for oil products’ (Open University, 2010). This again is an incident of BP severely harming the environment although oil is of high importance within society and it could be argued that ‘provided it is extracted legally’ and safely the side effects and damage to the environment will usually be put down to ‘unavoidable side-effects’ rather than a criminal offence (Open University, 2010). Large corporate companies have been involved in many environmental issues but this is overshadowed by their position of power, in the case of BP it is supply and demand, as the majority of the population in western communities rely on the oil mined for by BP the damage can be overlooked as long as BP are operating in a legal framework for trade. In some cases it has been known that corporate power play a large role in ‘lobbying governments’ in an attempt to challenge regulations and laws that they view are ‘limiting their activity’ (Open University, 2010). Corporations work hard in an attempt to ‘pre-empt’ regulatory routines to ‘avoid legal restriction (Open University, 2010). The ability to apply ‘crimininal law’ to damaging Moreover, harmful activities are problematic. ‘It is difficult, if not impossible to quantify the scale of corporate harm’ although there also lies a problem with pinpointing the source of harm as air pollution can have a global effect. Unless someone is killed as a direct result of contamination that can be traced back to a source there, is no way of defining or controlling boundaries of responsibility. When looking at this from the perspective of social harm it  is clear to see that the level of harm inflicted on people and the environment although wholly unmeasurable is a product of power that affects people on a global level. The concept of crime does not ‘take into account a wider range of conduct’ that defines a behaviour as ‘criminal or not’. A social harm perspective will allow exploration of harms and damage that look beyond the short term benefit to society and take into account the long standing effects that may occur if these acts and behaviours are allowed to be committed (Op en University, 2010). In conclusion, I feel that exploring crime focussing on social harm highlights the ‘space between and within the laws’ in both local and global legal systems. Taking on more of the concepts of social harm will allow for a deeper insight into what effect the corporate power has over the governments and the shaping of laws and regulations. I do not feel that the social harm theory is able to replace the notions of criminology but will aid in exploring the full extent that actions and behaviours have, even if they are committed within an entirely legal framework, on everyone involved and make a fairer and more balanced legal system. References OPEN UNIVERSITY DD301/BOOK 1, MUNCIE, J., TALBOT, D. and WALTERS, R., 2010. Crime: local and global. Chapter 5: Crime, harm and corporate power. Cullompton: Willan Publishing, in association with The Open University. OPEN UNIVERSITY DD301/BOOK 1, MUNCIE, J., TALBOT, D. and WALTERS, R., 2010. Crime: local and global. Chapter 6: Eco Crime. Cullompton: Willan Publishing, in association with The Open University.

Back of the Bus Theory

Why do African Americans still continue to sit towards the back of the bus 60 years later? It is a very baffling question that deserves an answer. History tells us through well scripted documentation dating back to the civil rights movements of Martin Luther King Jr. and Rosa Parks; that African Americans were determined to be treated as equal human beings and demanded their place in society through non-violent protests. With these facts still lingering in the minds of pioneers and elders of a generation almost completely extinct, an individual has to wonder; could this be the long-term results of a particular type of mental programming, or is it considered cool amongst a lost generation to sit towards the back of the bus now? During an era where African Americans were not considered equal by the majority of whites in the southern states, it was difficult to maintain in a time of injustice, inequality, and uncertainty. Most, if not every establishment in the south, had become completely segregated, and to be born an African American during those times was considered a sin punishable by man-made laws that swore to protect and serve the American people. African Americans were considered second rate citizens, who were bullied and made examples of on a daily basis; none of which, has changed much given our present conditions. Now you probably might be thinking; what does this have to do with African Americans and the back of the bus theory? Subconsciously, African Americans have reverted back to and are taking their rightful place near the rear of the society. Sounds crazy, but does this only occur in urban areas, or maybe this is something that travels beyond the inner-cities? What is the cause of such non-coherent behavior within a race that struggled for years in solving such a problem? Is this problem fixable and if so, how do we get to the root? African Americans have been programmed to think, respond, and act in such a manner without even being aware of it taking place. Thus, the classic and operant conditioning of the mind can reach full potential without any disruption from the test subjects. For example, when African Americans were brought to America several hundred years ago and traded as slaves and so forth, they had to be broken of all positive and mental spirits. As time passes, slave owners and masters rebuilt the slave mind; supplying and relaying only the necessary information to the test subject to be carried out. This is done to ensure control is maintained at all times, thus maximizing the work output, and minimizing the escape count. But like most experiments conducted on humans beings (e. g. Monarch Programming, Mk-Ultra) it tends to suffer from some sort of glitch over a period of time and the results can be devastating. The unconditioned stimulus and response along with the conditioned stimulus and response plays a major role with most if not all African American teenagers and young adults who travel on life’s public transportation system. Identity is hard to acquire when young adults are constantly swarmed by outside influences, and personal experience tends to be the best teacher when searching for one’s own self. The same way fashion trends are set by major corporations and followed by most if not all Americans; are the very same techniques used when seat selection comes into play for our generation. Now analyze this fact, Rosa Parks refused to give her seat up during the mid-late 1950’s due to inequality and injustice of this system. This would be considered the unconditioned stimulus. She refused to adhere to certain rules, guidelines, and regulations set forth, and the publicity generated from this never before seen uprising sparked controversy amongst her African American peers to follow suit. The uprising in African Americans is considered the unconditioned response in this particular case. The conditioned stimulus is simple to identify. The refusal of Rosa Parks paired with the civil rights protest of that era would result in the famous boycott of the Alabama public bus system thus creating the conditioned response. If this is known to be true, then why have African American teenagers and young adults adapted the back of the bus mentality after all of this has taken place? Scientists and researchers love to conduct experiments when faced with situations that have multiple answers. If your child has uncontrolled and irregular bowel movements, you consult with your local physician; he/she will run test to determine the cause, where and how it originated, and propose to you options for resolution. Sometimes these solutions are on point, and sometimes they misdiagnose the symptoms. The solution that was proposed during the days of Rosa Parks was obviously temporary or misdiagnosed considering personal opinions and views. People say once you learn how to ride a bike you never forget, well what if someone never taught you how to ride a bike would you know how to ride one? Animal instincts are something that we as human beings possess naturally; so in order for an individual to understand one’s actions, we must look towards the instructor who has influence over the individual majority of the time. This will definitely determine the individuals’ behavioral patterns, and ultimately speaks on who that person will become in the future. The nature and nurture theory solidifies that statement. So, how does this coincide with African Americans and the back of the bus theory? Take police dogs for instance, they are use for a variety of missions, but the key point here, is that these specific creatures are trained day in and day out to be aggressive and attack on command. With this being stated, human beings can become mentally trained to perform specific tasks on command through the subconscious without being fully aware; hence the back of the bus theory. In conclusion, the experiences of our past can change our future if we choose to alter it. What our values, aspirations, and goals are can definitely be a deciding factor in where we choose to sit on life’s public bus.

Green Marketing Examples

GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Thus â€Å"Green Marketing† refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. , both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to â€Å"green† may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run. Why Green Marketing? It is really scary to read these pieces of information as reported in the Times recently: â€Å"Air pollution damage to people, crops and wildlife in he US totals tens of billions of dollars each year†. â€Å"More than 12 other studies in the US, Brazil Europe , Mexico , South Korea and Taiwan have established links between air pollutants and low birth weight premature birth still birth and infant death†. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable. There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services. Thus the growing awareness among the consumers all over the world regarding protection of the environment in which they live, People do want to bequeath a clean earth to their offspring. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavior pattern so as to be less hostile towards it. Now we see that most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products. Most of them feel that environment-friendly products are safe to use. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. Now is the era of recyclable, non-toxic and environment-friendly goods. This has become the new mantra for marketers to satisfy the needs of consumers and earn better profits. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the environment. It includes a broad range of activities like product modification, changing the production process, modified advertising, change in packaging, etc. , aimed at reducing the detrimental impact of products and their consumption and disposal on the environment. Companies all over the world are striving to reduce the impact of products and services on the climate and other environmental parameters. Marketers are taking the cue and are going green. Green marketing was given prominence in the late 1980s and 1990s after the proceedings of the first workshop on Ecological marketing held in Austin, Texas (US), in 1975. Several books on green marketing began to be published thereafter. According to the Joel makeover (a writer, speaker and strategist on clean technology and green marketing), green marketing faces a lot of challenges because of lack of standards and public consensus to what constitutes â€Å"Green†. The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. Green marketing is a vital constituent of the holistic marketing concept. It is particularly applicable to businesses that are directly dependent on the physical environment; for example, industries like fishing, processed foods, tourism and adventure sports. Changes in the physical environment may pose a threat to such industries. Many global players in diverse businesses are now successfully implementing green marketing practices. MARKETING MIX OF GREEN MARKETING When companies come up with new innovations like eco friendly products, they can access new markets, enhance their market shares, and increase profits. Just as we have 4Ps product prices, place and promotion in marketing, we have 4ps in green marketing too, but they are a bit different. They are buttressed by three additional Ps, namely people, planet and profits. A. PRODUCT: The products have to be developed depending on the needs of the customers who prefer environment friendly products. Products can be made from recycled materials or from used goods. Efficient products not only save water, energy and money, but also reduce harmful effects on the environment. Green chemistry forms the growing focus of product development. The marketer's role in product management includes providing product designers with market-driven trends and customer requests for green product attributes such as energy saving, organic, green chemicals, local sourcing, etc. For example, Nike is the first among the shoe companies to market itself as green. It is marketing its Air Jordan shoes as environment-friendly, as it has significantly reduced the usage of harmful glue adhesives. It has designed this variety of shoes to emphasize that it has reduced wastage and used environment-friendly materials. B. PRICE Green pricing takes into consideration the people, planet and profit in a way that takes care of the health of employees and communities and ensures efficient productivity. Value can be added to it by changing its appearance, functionality and through customization, etc. Wal Mart unveiled its first recyclable cloth shopping bag. IKEA started charging consumers when they opted for plastic bags and encouraged people to shop using its â€Å"Big Blue Bag†. C. PLACE Green place is about managing logistics to cut down on transportation emissions, thereby in effect aiming at reducing the carbon footprint. For example, instead of marketing an imported mango juice in India it can be licensed for local production. This avoids shipping of the product from far away, thus reducing shipping cost and more importantly, the consequent carbon emission by the ships and other modes of transport. D. PROMOTION Green promotion involves configuring the tools of promotion, such as advertising, marketing materials, signage, white papers, web sites, videos and presentations by keeping people, planet and profits in mind. British petroleum (BP) displays gas station which its sunflower motif and boasts of putting money into solar power. Indian Tobacco Company has introduced environmental-friendly papers and boards, which are free of elemental chlorine. Toyota is trying to push gas/electric hybrid technology into much of its product line. It is also making the single largest R&D investment in the every-elusive hydrogen car and promoting itself as the first eco-friendly car company. International business machines Corporation (IBM) has revealed a portfolio of green retail store technologies and services to help retailers improve energy efficiency in their IT operations. The center piece of this portfolio is the IBM SurePOS 700, a point-of-sale system that, according to IBM, reduces power consumption by 36% or more. We even see the names of retail outlets like â€Å"Reliance Fresh†, [email  protected] Fresh and Desi, which while selling fresh vegetables and fruits, transmit an innate communication of green marketing. Green marketer can attract customers on the basis of performance, money savings, health and convenience, or just plain environmental friendliness, so as to target a wide range of green consumers. Consumer awareness can be created by spreading the message among consumers about the benefits of environmental-friendly products. Positing of profiles related to green marketing on social networks creates awareness within and across online peer groups. Marketing can also directly target the consumers through advertisements for product such as energy saving compact fluorescent lamps, the battery –powered Reva car, etc. WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS? Most of the companies are venturing into green marketing because of the following reasons: a. Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. There fore, green marketers have diverse and fairly sizeable segments to cater to. The Surf Excel detergent which saves water (advertised with the message—†do bucket paani roz bachana†) and the energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, construction, operation, maintenance and waste disposal. In India, the green building movement, spearheaded by the Confederation of Indian industry (CII) – Godrej Green business Center, has gained tremendous impetus over the last few years. From 20,000 sq ft in 2003, India's green building footprint is now over 25 million sq ft. b. Social Resoponsibility Many companies have started realizing that they must behave in an environment-friendly fashion. They believe both in achieving environmental objectives as well as profit related objectives. The HSBC became the world's first bank to go carbon-neutral last year. Other examples include Coca-Cola, which has invested in various recycling activities. Walt Disney World in Florida, US, has an extensive waste management program and infrastructure in place. c. Governmental Pressure Various regulations rare framed by the government to protect consumers and the society at large. The Indian government too has developed a framework of legislations to reduce the production of harmful goods and by products. These reduce the industry's production and consumers' consumption of harmful goods, including those detrimental to the environment; for example, the ban f plastic bags in Mumbai, prohibition of smoking in public areas, etc. d. Competitive Pressure Many companies take up green marketing to maintain their competitive edge. The green marketing initiatives by niche companies such as Body Shop and Green & Black have prompted many mainline competitors to follow suit. e. Cost Reduction Reduction of harmful waste may lead to substantial cost savings. Sometimes , many firms develop symbiotic relationship whereby the waste generated by one company is used by another as a cost-effective raw material. For example, the fly ash generated by thermal power plants, which would otherwise contributed to a gigantic quantum of solid waste, is used to manufacture fly ash bricks for construction purposes. BENEFITS OF GREEN MARKETING Today's consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers' aspirations for environmentally less damaging or neutral products. Many companies want to have an early-mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are, * It ensures sustained long-term growth along with profitability. * It saves money in the long run, thought initially the cost is more. * It helps companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying competitive advantage. * Most of the employees also feel proud and responsible to be working for an environmentally responsible company. PROBLEMS OF GREEN MARKETING Many organizations want to turn green, as an increasing number of consumers' ant to associate themselves with environmental-friendly products. Alongside, one also witnesses confusion among the consumers regarding the products. In particular, one often finds distrust regarding the credibility of green products. Therefore, to ensure consumer confidence, marketers of green products need to be much more transparent, and refrain from breaching any law or standards relating to products or business practices. PATHS TO GREENNESS Green marketing involves focusing on promoting the consumption of green products. Therefore, it becomes the responsibility of the companies to adopt creativity and insight, and be committed to the development of environment-friendly products. This will help the society in the long run. Companies which embark on green marketing should adopt thefollowing principles in their path towards â€Å"greenness. † * Adopt new technology/process or modify existing technology/process so as to reduce environmental impact. Establish a management and control system that will lead to the adherence of stringent environmental safety norms. * Using more environment-friendly raw materials at the production stage itself. * Explore possibilities of recycling of the used products so that it can be used to offer similar or other benefits with less wastage. Marketing Strategies The marketing strategies for green marketing include: – * Marketing Audit (including internal and external situation an alysis) * Develop a marketing plan outlining strategies with regard to 4 P's *Implement marketing strategies Plan results evaluation CONCLUSION A clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc. in a safe and environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green marketing , consumers are willing to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India. References Chopra, S. Lakshmi (2007), â€Å"Turning Over a New Leaf†, Indian Management, Vol-64, April-2007 Ottman, J. A. et al, â€Å"Avoiding Green Marketing Myopia†, Environment, Vol-48, June-2006 www. greenmarketing. net/stratergic. html www. epa. qld. gov. au/sustainable_ industries www. wmin. ac. uk/marketing research/marketing/greenmix. html http://www. coolavenues. com http://en. wikipedia. org/wiki/Green_marketing Presented by MD. Mudhassir P. Swapna

Ethics Unit Mini Case

This case takes place in a large computer operations company. The stakeholders in this case are as follows: Joe, who has been recently promoted to the position of District Manager of Computer Operation. Mary is the Divisional Manager of Information Systems and Joe reports directly to her. John is the President and CEO of the company and the immediate boss to Mary. The other stakeholders are the general employees of this big company and among them anonymous letter writer. Since this is a computer company, the other stake holders are the customers and the community at large. The Division Manager Mary has received information that the CEO has an anonymous letter from an employee stating that a recently installed expensive system is not performing as expected and has not achieved the expected results. With this information Mary confronts Joe the District Manager about this letter. Earlier on, Joe has already communicated the outlined problems to Mary. Mary being the original supporters of the system has ignored the concerns; instead she had informed the CEO that the machine was operating as expected. Since the John the CEO, has requested a letter from Joe explaining the content of the anonymous letter, Mary instructed Joe to draft a letter and lie that the system is operating as projected and that all savings portrayed in the original justification documents are being achieved. Legal Analysis In this case what Mary is asking Joe to do is illegal since she is asking him to falsify information that has to be represented to the CEO. When she says that the savings portrayed are true she is falsifying information. In this case it does not appear that the company has violated any laws but on the other hand, Mary being the representative of the company is doing an illegal act by asking Joe to falsify the information. Ethical Analysis So far we have learnt that ethics can be described as the study of moral development and moral decision making. Business ethics then refers to the study of moral decision making within the business content which encompasses the survey of good versus bad of right versus wrong. Joe is faced with this dilemma as he has to make a decision that tests his moral ethics. When Mary asks him to lie on his reports, she is putting him in a very hard position. Based on the Categorical Imperative Theory, if Joe’s motive is pure, then his means can be justified. In this case Mary’s demands and ultimatum can make Joe think that he is justified to lie for Mary because if at the end of all this he keeps his position that he has worked had to earn then it is okay. The Utilitarian Theory states that an act is ethical if it produces a greater benefit than the cost. Joe has to analyze if his actions would benefit him or not. For example, he has to look at all angles because if the CEO is to find out that he lied then it could cause him to in a worse position. The Rights Theory according to John Locke (1632-1704) states that individuals had the right to make free choices without governmental interference. These rights are God given. If Joe decides not to listen to Mary and write this draft and tell the truth to the CEO instead it would be his right and the most ethical decision to make. My recommendation for the company is that Mary should own up to the problems that are at hand and tell the CEO that the machine has not operated as she expected and that maybe it was time to look at other alternatives. This is the ethical thing to do as it eliminates dragging Joe into a situation that he did not create. John, the president and CEO, should be able to handle it in a professional way without penalizing but may be asking for solutions from his subordinates. According to Constance Bagley her decision tree provides business leaders with a helpful tool for evaluating the legal and ethical aspects of their decisions. I think Mary and Joe should adopt this strategy because it says for every decision each manager should first ask themselves whether the proposed action is legal and then after that if it is ethical or whether it would be unethical to act to not act.

Brand Management For Fashion Industry

Brand Management For Fashion Industry Introduction Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Brand loyalty Fashion Brands have the tendency to create a strong Brand identity amongst the minds of the consumers. Many of their brand management strategies have been successful. The global fashion industry is a giant in terms of the impact it has on economy, trade and commerce of many countries, the reach and importance of its products and the strength of its employment. Over the century, growth of the industry has been astonishing in terms of technology and revenue. The innovations had been rapid and growth exponential. Though origin of branding dates back to historical times, fashion industry is one of the industries which capitalized the most of a Brand’s strength. Fashion industry has a strong affinity to brand management, and most successful brand strategies like retailers Zara, Mark & Spencer and Luxury designer brands like Louis Vuitton, Armani, Dior and YSL. The Brand strategy of most fashion brands revolve around the concept of differentiation of products, target customer group and building brand-consumer relationship from which is derived a Brand Personality and Identity of each brand. This identity carves a niche for the brand in the market. But there arise a few questions about this glamorous industries’ brand management strategy. Does a successful brand management strategy mean ethical Brand strategy? Does having a good turnover a year make a brand strategy successful? Can Ethics be inculcated in a brand strategy in an effective way? In the recent years a new concern has developed for the industries worldwide, the Ethics of business. The London fashion week, 2008 states that the fashion Industry has been caught on the issue of ethical and environmental clothing. Though researches have been made widely on Ethics and Business in most of t he fields and industries very few initiatives had been made for the same in terms of brand management ethics and in particular context of Fashion and Apparel Industry. This Proposal aims in studying this less frequented topic of research yet growing concern of ethical consumerism in fashion industry, the requirements and processes involved for a brand to identify itself as a Holistic and authentic ethical brand. Scope of the Study Research Objectives, Questions and Hypotheses Research Objectives To study the brand management strategy of successful and powerful brands To understand the importance of Ethics as a critical factor for any brand strategy To analyze the effects of integrating ethics into the brand strategy and the implications of the relationship Research Questions What is a Brand strategy management? What are the successful brand strategies? What is business ethics? What is the need of Ethical Brand strategy? What are the implications of integrating ethical business and b rand strategic management? Research Hypotheses Hypotheses 1 Strategic management is significant for a successful Brand Hypotheses 2 Business ethics has become an essential factor for competitive advantage of a brand Hypotheses 3 The relationship between brand management and business ethics can form an authentic ethical brand

Zinc and alcohol metabolism Term Paper Example | Topics and Well Written Essays - 1250 words

Zinc and alcohol metabolism - Term Paper Example The ileum absorbs nearly 3-4 grams of zinc per day and thus the recommended allowances, daily range from 5mg in infants to between 16 and 19 mg per day for lactating women. In addition, it is stored and used in two distinct pools: the fixed pool that is usually bound to metalloproteins, which constitutes 80-90% of body zinc. The second is the labile pool which constitutes loosely binding or free zinc, which is available for exchange by organelles and cells. This kind of pool is susceptible to depletion, especially during dietary zinc deficiency. Free zinc may be toxic to enzymes and proteins and thus the labile pool is largely bound to proteins that carry zinc. Moreover, zinc movement across organelle membranes and plasma is regulated tightly by zinc transporters. Zinc has a vast majority of functions and relates to alcohol intake through its biochemical role in metabolism of alcohol. Zinc is important for cell division and growth. It is crucial, especially during pregnancy for the developing fetus because cells are dividing rapidly. Zinc helps in avoiding pre-term delivery and congenital abnormalities. Zinc is useful in activating growth-weight, height and bone development in children, infants and teenagers. Moreover, zinc plays a role in fertility. In females, it can help in the treatment of menstrual problems and alleviation of pre-menstrual syndrome associated symptoms..In males, it offers protection from infection and enlargement of the prostate gland. It also maintains mobility, sperm count and levels of testosterone at normal (Kang et al, 2008). As a component of most enzymes, it participates in synthesis as well as degradation of lipids, nucleic acids, proteins, carbohydrates and the metabolism of several other micronutrients. Zinc aids in the stabilization of the molecular structure of membranes and cellular components, and in this way contribute to cell and organ maintenance. In addition, zinc is essential in transcription of the

Applying for Master in Bridge of teaching Personal Statement

Applying for Master in Bridge of teaching - Personal Statement Example ity degree, I will be in a better position to apply the skills that I learnt during my undergraduate years to the masters programme to ease my success. My professional goals as an educator is to educate, inspire, learn and change. I believe that ambitious educators are the ones who enter teaching to be agents of change. There is no denying that education is one of the biggest factors that affect positive change in our society. I want to be the person who educates these students and make them agents of change in our society. Also, I want to inspire students in every aspect of their lives from problems they face at home to their own personal issues to external issues like having not faith in education. I want to educate my future students and give them adequate information that will help brighten their future. Finally, I also hope to learn from my professional new things that I will be able to pass on to others in order to also influence their learning. During my undergraduate studies, I interacted with a lot of students from different cultures a majority of them being Hispanics, who mostly speak Spanish. At first, I used to say to myself that there was no need to try and relate to people from different cultures in my university because they would not help me much, but I was wrong. I started developing friends from these other cultures and the more I knew them the more I started seeing them as equals. I even enjoyed learning to know their culture and what it took for them to reach where they are now. They taught me some new aspects of life, that as humans, we need to be social and learn to love others and appreciate them. I feel like undertaking this masters degree will make me meet more of such students and will develop each other. I have learnt that in order for humans to prosper, we need other. We should develop each other in order to prosper. During my time in university, if it was not my forming friends with people from a different culture, I would not have

Organisations succeed when they develop competitive advantages Essay

Organisations succeed when they develop competitive advantages - Essay Example Competitive advantage is gained when companies can provide a better quality of products than other players in the same industry. Companies should consider strategies to deal with the markets that involve new routine and tact. Strategies like setting trend don’t are not likely to kick off well if there are other companies in the market already while imitating the already existing trends may not work especially if other organizations have turned to differentiating their own products. Depending on the specific products an organization is bringing into the market, it is important to realize other companies with the same product and differentiate them. Differentiating products by branding and advertising is a major step in peering through competition (Coker, 2000). It is also important to look into the different ways of expanding on the same product a firm is creating to be at a level ahead of the competition; for example when an aviation company extends to creating a school of avi ation to offer courses and training that is especially for their firm. It is also useful to consider taking your consumers’ needs into account and seeking their expectations, for example how they like to have their coffee, with creamer or not. This will enhance on further differentiation of products according to customers’ needs and aids with winning their loyalty. ... Organizations should also take advantage of public documents like analysts reports for public companies and into market analysis. When other rival companies experience certain challenges, they become opportunities for these companies. When those companies makes successes they yet open an opportunity to think of better unexploited chances that may extend from those of their counterparts. In strategizing, it is important to come up with a plan that works around your competitor’s weaknesses as well as their strengths. One should identify other companies’ weaknesses to make adjustments to them so they can be a step ahead and give their customers a reason to prefer their products. Knowing your counterparts strengths on the other hand, helps you realize how further than them you can get ahead when you use those strengths and upgrade them where you can. They should work around what the other firm is selling, what their resources are and how easy they obtain those resources. In situations where the resource availability is not favorable to the competitors for example raw material location favors your own company. This would be an opportunity to trade with your competitor and gain a little control over them. In other situations where companies have sole control of resources that are either rare or are delicate to handle or are too expensive to manage for example while dealing with precious stones like gold and diamond (Adcock, 2000). It is also important to consider the population of the market, how many people are being targeted for a particular product. If possible a large population of consumers only improve on the quantity of units sold and helps the companies establish a base of consumer loyalty. This base allows

Creative Exercise Essay Example | Topics and Well Written Essays - 500 words

Creative Exercise - Essay Example Instead, the government will rely on the business license renewals, sales taxes, real estate taxes, and other non-individual tax revenues for its operation. I will lead them into a world where education is of the utmost importance and yet costs the parent very little to spend on. It wont be hard to do this because the child will be home schooled by their parents, using the internet as the basis of their classroom setting. Standardized testing of the child will be done by the Department of Education thus, only the testing fees shall be charged as additional government revenue. The test will be the prerequisite to moving on to the next level of education just as in a regular school. The world that I envision is one where people will not want nor lack for anything because all the taxes collected shall go towards providing with public with as much free services as possible. This will include free medical services with nominal fees charged for major operations and procedures. Mine shall be a world with a government that is down-scaled because only the most necessary government offices shall be in place. Redundancy will not exist because government agencies will know how to multitask in the service of the people. The Utopian world that I shall lead the people to will take them back to the simpler times when people grew their own food and farming was the proud way of life that people used to sustain themselves. It is a world where sharing is the key to survival , not money. Of course I shall lead them towards this type of world and lifestyle to the best of my abilities. Whether I successfully lead them or not will depend upon whether they are willing to make sacrifices in order to achieve the utopian society that I will strive to create for everyone